What is Inbound Marketing?

According to Hubspot,

Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.

This definition may seem overly wordy, but it is very thorough. In short, Inbound Marketing is when a customer finds you. They interact with you through something they’ve seen online or offline: a billboard, your website, your social media page, a flyer or mailer, anything where they see your brand and decide to call. These leads typically become much better customers because they decide for themselves to interact with your company, instead of you interacting with them first.

What is Outbound Marketing?

Wordstream states that

Outbound marketing refers to any kind of marketing where a company initiates the conversation and sends its message out to an audience.

The most obvious forms of outbound marketing is sales calls, cold emails, knocking doors, and tv commercials. Oftentimes they are referred to as “interruptive advertising” because your brand makes contact with a cold potential client/customer.

What This Means for You

If you’re thinking you’ll focus on one and avoid the other, this is a mistake. Here at Morningdove, we’ve learned that marketing is, and can be, an exponential game. One marketing activity you do can build upon another, and another. For example, we find that it takes a little more than 4 interactions with a company before a customer actually pulls the trigger and makes a buying decision.

So what will they see first? And what will they see that finally makes them buy? By carefully planning the specific marketing activities in which you’ll engage, you can help move potential customers further along the funnel until they finally call you up, completely convinced and ready to buy your service.

Let us know what you’ve seen work as far as inbound vs outbound!