Morningdove Blog
Learn how to take your marketing to the next level.
What the Best Dental Ads Have in Common
First things first. There are A TON of different types of marketing and ads. From billboards, direct mail and sidewalk stands to Google ads, Youtube videos and email campaigns, there are more ways to market today than ever before! So what do you do? As a modern...
3 Ways Facebook Ads Bring in Patients
Here is the thing about dental facebook ads. When it comes to any type of paid ads such as google, facebook, and instagram, "paid" usually refers to pay per click or PPC advertisements. This means that you only pay for your advertisement when a potential patient...
3 Questions to Ask Your Dental Ads Guy
How do you get new patients in the door? Well, theres lots of ways! Obviously the best way will always be via referrals from ENT's, primary care physicians, and other medical professionals. However, that's a hard ball to get rolling, especially if you're new to the...
Reasons You SHOULDN’T Invest in SEO
I have a two year-old, and she's adorable. She's constantly helping me see the world in a different light. And yes, apparently in Idaho we teach our children to cradle potatoes like a newborn baby 🙂 One thing that I can say about her is that she's extremely...
PCO’s: Here’s a List of Questions to Ask Before Paying for Internet Marketing
You have to be where your customers are. I’m sure you’ve heard that before. But have you thought of how you might change your business as a result? As an example, if 100% of your potential customers were looking for pest control on Reddit, would you utilize it? Would...
The Guide to Surviving Yelp (Without Resorting to Alcoholism)
Yelp has a notoriously bad record when it comes to being likable. With the odds already stacked against small businesses, hundreds have taken to social media to voice their complaints. It doesn’t seem to have helped, however. Yelp is a profit-driven company (like all...
Pest Control SEO: The Definitive Guide
At the time of this blog post, there are well over 20,000 pest control companies in the United States. If you’re a Pest Control Operator (PCO), you need to stand out from the competition. Luckily for you, we are wizards in this arena. You see, with the popularity of...
One Simple Way to Increase Referrals by 22%
We can all confidently say that our cheapest and best customers are usually from word-of-mouth referrals. They call our offices with confidence, ask questions, and sign up for service. They stay longer and usually have a positive experience because there was no...
PCO’s Ask: Can I do My Own SEO?
Every pest control operator needs SEO, that much is a fact. But most pest controllers don’t understand the intricacies of it, which is why we decided to cover some of the basics. If you do these three things well, you’ll be on your way to ranking in Google for your...
Google Puts Emphasis Proximity
As you well know, getting found online is absolutely key if you own or operate a pest control business. However, Pest Control SEO is more than just ranking for a given term organically. There’s also getting found in the maps section on google, also known to SEO’s as...
