The competitiveness of the market was the biggest challenge for this company located near Houston, Texas. We had to find a way to make paying for SEO produce actual customers.
The first thing we did was optimize the Google maps listing so it would be more locally relevant. Immediately following this, we researched all the cities inside and outside the metro area and decided on which keywords had search volume but with lower competition.
When we started with this company, they were only ranking in the small town of Alvin, Texas. Now they are ranking in 8 surrounding cities, resulting in thousands of added site visits.