SEO Companies Just Don’t Understand Pest Control

Feb 24, 2020 | Pest Control Marketing

Need a New Web Guy?

Hey, we realize everyone and their dog claims to be a marketing expert. However, we’d put our skills up against any guru (or dog) out there.

15 + 9 =

Ever had a customer complain that pests are around even after the service?

We’ve all been there. You go on to explain that what’s most important is to break the egg cycle. They just stare at you like a cow looks at an oncoming train.


Pest control isn’t magic, we understand that. It’s a set of actions that we can take that has proven to work for reducing the number of pests on a property. Less pests means happier homeowners. Now let’s apply that to SEO – it definitely isn’t magic either (but if it were, we’d be freaking Harry Potter!).

SEO for pest control companies is much the same way. We take certain actions that have proven to help websites rank higher in search engines, thereby resulting in heightened exposure, more traffic, and yes, more SALES. If what your marketing company is doing isn’t getting you more sales, what good are they? There are hundreds of freelancers and agencies that can build a pretty site.

But what do they know about pest control?

That’s Where We’re Different

We’ve used spread granules, we’ve done barrier treatments, we’ve used webster poles for spider webs. We’ve knocked thousands of doors and talked to thousands of people, and you know what?

In order to convince them to buy, we had to understand what they were looking for in a pest control company.

We had to understand what made someone want to pick us over someone else.

We were successful.

The Benefit for YOU

You can only get so much out of keyword research. A deep grasp on concepts and processes that you deal with every day will make set up, research, and fulfillment all easier (and faster!).

SEO companies usually follow a one-size fits all set up with their campaigns:

  • Keyword Research
  • Analyze Competitors
  • Establish Strategy
  • Audit Existing Site
  • Onsite Optimization
  • Local SEO
  • Link-Building

Now, we’re not saying that we don’t follow some of these same steps, but when you already know the industry, you can bypass things that other pest control SEO companies get hung up on. The boring first phases take less time, which means results can come faster. Instead of spending countless hours reviewing and learning industry terms, we’re already up and running, allowing us to not only focus on getting traffic to your site, but converting that traffic into paying customers.

Simple, Concise Data

We’ll show you all the data, from impressions and sessions to click through rate and average keyword position. But the ONLY question we need to answer is: is this leading to more business?

If we can’t answer that question, we’re in trouble.

The basic funnel goes like this for organic traffic:

  • Higher rankings lead to
  • More Impressions in Google
  • Which Leads to Clicks
  • Those Clicks lead to Conversions (A Form Fill or a Phone Call)

For every few hundred people that come to the site, only one person might call, so we’re constantly working to make sure that relevant, local traffic increases.

It’s time someone got real results, spoke your language, and followed through with what they promised.

Shoot us a message today and we’ll check out your site for free!

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