If you’ve been in the SEO industry for any amount of time, you know there are businesses that depend on search engine optimization for a large percentage of their marketing. I’m thinking of attorneys, plumbers, roofers, local medical professionals, etc. These industries could use traditional forms of advertising, but SEO is clearly the better choice in terms of ROI.
But what about SEO for businesses that shouldn’t, or haven’t ever, relied on SEO?
One example that comes to mind is Mini Golden Paws, a business that has mini golden retrievers for sale. Talk about a niche market! Not only is it in the general pet niche, but goes into an extremely specific breed of dog. Most of the sales in this market have come from locals, friends and family, and referrals. Moving industries that have relied on non-online methods sometimes have a hard time making the transition.
Or take the Christensen brothers, for example. Their big selling point is that they have Black Angus bulls for sale in Oklahoma, but want to start venturing into online marketing to get more sales.
Yes, you read that right.
They want to grow their cattle business partly through online methods. In an industry where everybody knows everybody, and word of mouth has always been king, how would we go about putting together a strategy? Although this has been changing in recent years, the cattleman’s business has pretty much stayed offline.
The first thing we did was look for any keywords that might garner some attention. We tried a quick search for “Angus Bulls Oklahoma”, but that only rendered a volume of 10 per month. Not worth pursuing.
The “related keywords” didn’t seem to give us much help either. Maybe it is’t worth it?
We dug deeper and changed some of the keywords a bit.
That’s a bit better.
We can work with 70 searches a month, especially if they are focused, purchase-ready searches (seems kinda like they are).
We ended up with a list of terms that we could easily target:
cow calf pairs for sale in oklahoma – 50
replacement heifers for sale in oklahoma – 30
oklahoma angus breeders – 20
registered angus bulls for sale oklahoma – 10
cattle for sale in oklahoma – 480
black angus bulls for sale oklahoma – 40
bred heifers for sale in oklahoma
angus cattle oklahoma – 10
cows for sale oklahoma – 170
registered angus bulls for sale in oklahoma – 10
That changes things a bit. In an industry where the average domain authority is like a 4, there may be a good chance to steal some serious SERP action.
We will do our best to move the needle with this abnormal SEO request, and be on the lookout for a case study when we dominate!