Whiteboard Friday from Moz, an SEO training and software company, has been at the forefront of techniques and strategies from its inception. Take a look at the one of the more current whiteboard Fridays, which covers how to rank a site using comparative intent.



Now take a look at a retro video:

Notice any difference?

One of my favorite quotes of all time is-

“That which we persist in doing becomes easier to do, not that the nature of the thing has changed but that our power to do has increased.”

Simply put, the more we put our focus on getting better at something, the more results we’ll see. From a shoddy video of simple SEO concepts to a massive $50+ million dollar enterprise, you can learn something from what we get from these two videos. Whether we are trying to dunk a basketball or attempting to start a business, the same principles apply.